At JoTal we focus on specializing in the higher end of platinum, 18K gold, diamond and precious gemstone jewelry. Contracting with several factories throughout the United States and overseas, we are intimately involved in the design, manufacturing, and distribution of our own brand to some of the leading independent, individually owned retail jewelry stores throughout the United States.

Service and satisfaction is a guarantee we provide from start to finish.


We focus on the 25-50 year old market: Catering towards young professionals with disposable income, upwardly mobile shoppers who are looking for bridal eternity rings, and women wanting fashion.

The Your Choice collection of pendants are main stream, yet can be tailored for almost any type of Happy Occasion.

Circle, Heart, and Dangle.