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JoTal was started in 2006 by Paul S in San Diego, California

Emigrating to the USA from South Africa, with his wife and young children in the early 1990's, Paul is a 4th generation in his family involved in the jewelry industry with his late father, grand-father and great grand-father all being watch makers, tracing way back to St Petersburg, Russia and eventually  to South Africa in retail.

Paul how-ever is the first jeweler in his family. He is a qualified goldsmith and diamond mounter, having studied under German and Portuguese master goldsmiths. Paul also studied gemology through the London based Gemological Association of Great Britain as well as jewelry design under a well known designer/artist in South Africa.

He owned and successfully ran 2 factories and retail in South Africa prior to leaving.

In the USA he has focused on the design, manufacture and wholesale side utilizing his ideas and technical understanding to create a simple yet at times challenging to produce collection of jewelry

Many of the JoTal designs and concepts were started in the late 1990's under a separate banner, and over the years the collection has transformed from an art deco style to a more contemporary everyday look, with Paul's love of color evident in the styling.



               JoTal has three distinct collections:


                         *     Eternity Rings  -    Bridal

                                                              Fashion Stackable


                         *    Earings  & Pendants -   Art Deco

                                                                     Renaissance styling


                        *     Fashion Bracelets and Necklcaes -   7" to 48"


In our collections, the metals we use are 14k or 18k gold and platinum, set with diamond and precious gemstones

Contracting with our 2 factories in the United States and one overseas, we are intimately involved in the design manufacture and distribution of our own brand to some of the leading independent, individually owned jewelry retailers throughout the United States.

Service and satisfaction is a guarantee we provide from start to finish.





Our Market


Eternity rings

We focus on the 25-50 year old market: Catering towards young professionals with disposable income, 

upwardly mobile shoppers who are looking for bridal eternity rings, and women wanting fashion.


Bridal -   We offer one of the most versatile and comprehensive selections of  eternity ring, 14k, 18k gold and Platinum 

Our rings compliment many designer bridal line engagement rings


Fashion Stackable - Here we showcase trendy colors and designs in 3 colors of 14k and 18k gold, plus Platinum in an array of colors with precious gemstones and diamonds.




Pendants and Earings

Using contempory, art deco and  renaissance styling with diamond and precious gemstones, we produce a small, yet versatile collection in 18k gold fitting to the woman who wants an understated look yet elegant taste



Fashion Bracelets and Necklaces

Fasioned in 14k and 18k  yellow, white, or red gold.

Bracelets in 7" to necklaces from 18" to 48" wrap arounds” are hand crafted with a variety of precious gemstones and diamond in assorted shapes, sizes, and colors.





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